With the third-party calculated shipping rate feature, you can integrate third-party shipping providers. Depending on your store's Shopify subscription plan and location, there are certain shipping carriers you might be able to add directly to your shipping settings. How much should I spend on paid ads? So much competition for attention on the platform means ever-increasing costs. You can edit this in your theme editor under Themes> Customize theme> Sections> Footer: 2. This means you get unlimited storage, unlimited product listings, unlimited room for posting videos and images of your products, etc. As with all the other Shopify plans except 'Starter', if you're using Shopify Payments, you will avoid transaction fees. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. The in-person transaction fee is also 2.4%, with the surcharge waived. If a customer's address has a listed postal code or is within the radius that you set, then they will have the option to choose local delivery as a shipping option at checkout. This is a good way to let customers save on shipping costs, and lets you create a more branded experience for your customers. Lets now talk about Shopify Plus Pricing. Shopifys homepage tagline says, Millions of the worlds most successful brands trust Shopify to sell, ship and process payments anywhere, and it shares that more than 1.7 million businesses have made over $200 billion in sales with its Shopify websites. The algorithm pairs your objective with users who fit that criteria. An easy way to do this is to create an information page and link it to the footer of your store. Currency conversion fees and credit card fees aren't returned to you when you issue a refund, but you're not charged additional conversion fees when you issue a refund or when you receive a chargeback. $0.59 x 100= $59 Monthly subscription price is $29. Get Products to Buyers It boasts a user-friendly interface designed to help businesses connect with customers, drive sales and manage operations. And there's a perfect ratio of top line revenue to paid amplification and that ratio is between 10 and 30 percent of the revenue that your store generates, you should reinvest in paid amplification, so if your store makes 100 dollars, you should be spending between 10 and 30 of that hundred back on paid ads. If you are unsure about which pricing plan to choose, then register for a free trial to learn how Shopify's features can help you to sell your products and build your business. Third-party transaction fees are charges that apply to each transaction when you use a third-party payment provider to take customer payments. Morgan | Social Care @ Shopify- Was my reply helpful? From the Apps and sales channels page, click Google. A few I found were: 1. You'll also have access to an advanced report builder and third-party shipping rates. I have vast experience in Shopify and drop shipping. But you can see that I'm at that 30, 25 to 30 percent ratio. Sometimes this can take a few campaigns or different advertising methods to convert your first customers. The good news is, a few small tweaks to your campaign can bring down advertising costs without sacrificing results, leading to better return on your investment. Are you looking to get more customers for your business and grow your retail business? Each plan from Shopify also comes with different Shopify Payments . This makes Shopify an attractive option for big brands such as Tesla, GymShark, Allbirds, etc. An average cost of Shopify app development range from $5,000 to $50,000 . Source products with dropshipping, print on demand, wholesale, suppliers, Sell more with subscriptions, product options, digital downloads, pre-orders, Handle fulfillment with inventory management, order printers, invoices, order tracking, Customize pages with reviews, currency converters, translation, popups, Get customers with SEO, upsells, bundles, discounts, email marketing, Support customers with help centers, chat, wishlists, FAQs, loyalty programs. The Shopify Lite plan is ideal for those looking to start their eCommerce careers. Pricing varies slightly in other countries. If two-step authentication is not turned on your payouts will be paused. Diversify marketing channels or use Facebook campaigns to build an owned email list. Snapchat offers a variety of features specially built to help e-commerce stores like yours: Sync your catalog so your product information is always up to date. David Sweet, VP of Marketing at Eterneva, adds, Making a flawed choice in an ad objective, for instance picking lead generation, when your goal is brand awareness, can have a negative impact. Sequential Retargeting After iOS 14: How Does It Work. These providers can calculate the cost of shipping for each customers goods at checkout. It's one of those things where you've got to be willing to consistently spend over time. This is because it effectively increases sales and conversions from customers that you would otherwise have lost forever. But how do you determine which plan is ok for your business? It costs at least $2000 and increases based on your specific needs. Shopify pricing plans #1. Shopify store owners can promote their business with a 10% discount for a newsletter sign-up or a 15-20% discount for orders above $100 (or any other value). With Facebook ads you need to recognize that they do take quite a bit of time/push at the beginning to be effective, and over time require less capital as you narrow in and define your target audience. More new ecommerce stores are turning to the platform to drive customers. It includes domain names as part of all its plans, and store owners can choose from any of the free myshopify.com domains that it offers. It comes with all the features available in the Advanced plan, plus additional features such as automation that saves you a lot of time. These two rates then appear as options in your checkout for any customer's order. The cost of using Shopify Ads varies depending on your advertising budget and the amount you're willing to spend on each click. Now, in terms of Facebook ads- Once your store is ready to go, you want to start brainstorming the demographic your products resonate with the most. One thing that makes Advanced Shopify better than plans is that everything is unlimited, and there are no restrictions on any of the available features. This plan incorporates all the features of the Basic Shopify Plan plus more. It sells for $299/month. But you can get closer to creating it through A/B testing. The in-person transaction fee is also 2.4%, with the surcharge waived. Steps: From your Shopify admin, click Settings > Apps and sales channels. There are limited advertising placements for businesses to sponsor across Facebook and Instagram. Best Advertising Apps For 2023 On Shopify App Store Get your products in front of your likeliest customers. Shopify Plus Pricing isnt fixed; youd have to contact customer support to get a pricing quote that fits your business. Research pits the average cost per lead for a Facebook ad at $5.83. Advanced Shopify costs $299 per month - the most expensive option on the market. That way, paying customers dont stay lumped in the same retargeting audience as leads. The higher tier plan you choose, the more additional features are offered, including everything from shipping discounts and labels to fraud analysis and language translation. Find a niche or business idea and get started, Practical steps for starting a business from scratch, Learn the 11 steps to starting a business, Start a business selling in-demand products, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about dropshipping and how it works. The biggest advantage of Shopify Plus has to be the ability to automate almost everything. They include email opt-in popups, a cart abandonment recovery feature, and lots of promotional campaign templates. Facebooks algorithm considers ad relevance score when calculating bids. Next to the zone where you want to add a rate, click Add rate. Instead, Shopify Lite provides you with the tools you need to sell your products via an existing website or social media platform. This fee is usually higher than other payment methods because of the risks associated with credit card payments. Shopify Advanced fees are the lowest of all the plans, with online fees running 2.4% plus $0.30 per transaction. In my experience, I have found that remarketing ads were the cheapest to run, says Usama Ejaz, co-founder and CEO of SocialBu, in an email interview. The goal is to keep things interesting. Soon after the pandemic took the world hostage, Shopify went "digital by design" in May 2020, allowing its employees to work from anywhere indefinitely . Or to everyone its almost impossible, what the average cost per purchase? They don't reinvest enough of the money that they're making or they don't put aside enough money upfront for their business and five dollars a day is plenty, to start, to really give them the opportunity to have consistent data and consistent visibility into what's working in their market, so you've got to be willing to spend, and if you have a brand that is making any amount of money, I recommend that you invest between 10 and 30 percent of your top line revenue number back into advertising. Plus, the drag & drop website builder is very beginner-friendly, so you can create a professional-looking website yourself without needing to hire a designer. If you opt for another payment method apart from Shopify Payment, youll be charged a fee of 1% of every transaction. To determine which advertiser wins the spot, Facebooks advertising algorithm enters them into an ad action. But Shopify costs dont end at its subscription price. To start a dropshipping store on Shopi. But the lower your CPC, the better. Instead, if you wanted to offer free shipping on orders over $100, then set up a priced-based flat rate of $0 for orders over $100. For more information, refer to Setting up local delivery for online orders. It isn't impossible to make5out of 5 shots but it takes a lot of learning, coaching and practice to get good at it. Shopify is one of the best e-commerce platforms known for its advanced features designed to meet the needs of online sellers and its variety of plans to meet varying budgets. Detailed analytics and marketing reports help you reduce guesswork and make more strategic business decisions over time. Commissions do not affect our editors' opinions or evaluations. Watch step-by-step instructions with . Click Open sales channel. When you start a marketing campaign itacts like a funnel. Start a free trial and enjoy 3 months of Shopify for 1/month on select plans. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert. Dig deep into customer research and figure out their: Use this data to produce your adeverything from the ad creative to your message is determined by your customer data. Are you looking to boost your sales using discounts, including bulk discounts? That's definitely along the lines of it! Black Friday and Christmas-induced online shoppers lead more advertisers to the platform, increasing the number of competitors in an ad auction. She is a former Google Tech Entrepreneur and she holds an MSc in International Marketing from Edinburgh Napier University. I started more at the 10 percent ratio but I built up over time and I reinvested and it's one of those things where, you know, you get out what you put in. Join 10,000+ Shopify merchants using the Snapchat Ads app to market and grow their businesses! September 3, 2020 by test. After the currency conversion fee has been calculated, it's included in your customer's price. While this plan may seem pricey, you can easily recoup most of this cost, if not all, as you use the advanced features and enjoy reduced charges. They can also take advantage of the best Shopify shipping discounts available. Do you have a store already but you are finding it hard to make meaningful sales? 'Shopify' pricing. If you are unsure about which pricing plan to choose, then register for a free trial to learn how Shopify's features can help you to sell your products and build your business. Learn more Starter $99/month Up to $1,000 ad spend/month Easy ads creation 24/7 optimization Business Analytics dashboards In addition to the cost of Shopify plans, users often pay for premium themes and addons. Have you ever asked or researched, how much does Shopify app cost. Use Shopify to choose an audience and feel confident youre targeting ideal shoppers. Get free online marketing tips and resources delivered directly to your inbox. Start your Shopify free trial, no credit card required. You can choose a variety of shipping rates and methods to appear as options for your customers, or keep it simple and provide a single option. For anyone else reading through this thread, was there anything I missed here? As time goes on the cost to acquire/ad cost per sale will become less and less as you narrow your funnel/strategy. Not necessarily focusing on just one method but I think using all the free ways to gain traction and traffic to your site is the best way to start. When you accept payment in a currency that is different from your payout currency, then a currency conversion occurs. Transaction fees on this plan are as low as 2.4% + $0.30 for any in-person and debit card transaction. Ad costs historically skyrocket throughout the latter months of the year. Here are some simple ways to improve the post-click experience so people visiting your site through a Facebook ad convert: Facebook is a valuable marketing tool for businesses of all sizes. Dynamic costs: 2.9% + 30 cents. The standard Shopify plan is suitable for businesses with more robust needs. Apps can also provide calculated rates if the carrier that you ship through uses an app to integrate with Shopify, or you need a more advanced shipping setup. You can then create a simple spreadsheet that will show you how much Shopify will cost you based on different numbers of sales, and whether the returns justify the cost. The standard Shopify plan is suitable for businesses with more robust needs. As part of your bidding strategy, set a maximum daily budget and bid cap for your advertising campaigns. Sell where people search on Google and YouTube, Put your products where people go to find ideas to try and buy. You get a 10% discount on the overall cost of the annual plan, while you get a 25% discount on the biannual plan and 30% on the three-year plan. Users can list unlimited items, plus are able to sell in online marketplaces and on social media channels. Lucky for you, Shopify has over 3000 apps that you can use to enhance the functionality of your store. For example, a conversion rate of USD/EUR 0.8788 means that $1 USD is exchanged for 0.87 EUR. The benefit of carrier-calculated shipping rates is that you can pass on the exact cost of shipping an order directly to the customer. On the Shopify Plus plan, you can process 10,000 orders in 1 minute, and manage multiple stores from one spot. And there's a perfect ratio of top line revenue to paid amplification and that ratio is between 10 and 30 percent of the revenue that your store generates, you should reinvest in paid amplification, so if your store makes 100 dollars, you should be spending between 10 and 30 of that hundred back on paid ads. Learn more. Grow your business with social media platforms Customer Engagement Connect with every customer Create custom email campaigns and connect with customers on the go with integrated messaging tools. You can absolutely track each variants cost separately in your admin. Although it is great to have the product details available from Oberlo, you want to be sure you are taking the opportunity to really sell your products to your customer in your description. When you capture the payment for an order, you're charged a Shopify Payments fee to cover the cost of processing the payment. I'd love to hear your thoughts! Explore our customers and what they say about us , Last updated on January 12, 2023 9 mins read. Customers who enter a shipping address in a region that isn't included in your shipping zones receive a notice that there is no shipping rate available for their region: If your customers are checking out by using PayPal Express, they are first taken to the PayPal page to enter their credit card information and billing address. I know this may be a lot of information to mull over at once so I recommend diving into this in chunks! This is a recreation of the demographic that has already purchased from your store to attract similar customers without the overhead of a large campaign and retargeting strategy. Click Overview > Settings. Generally that isn't how advertising online works. Run display and social ads + email on one streamlined platform. No problem, @Lionsjewel1! To get started, there's a few sections in your store that aren't completely finished yet. If you connect your Shopify account with Canada Post, then Canada Post calculates the possible shipping options for your customer based on the order criteria, and provides them at checkout for the customer to choose from. Product feeds Social media ads Affiliate programs Retargeting ads Popular with merchants across Shopify Recommended advertising apps Facebook & Instagram 3.2 (3,924) Free to install Bring your products to people on Facebook and Instagram. Was this page helpful? Add search terms as negative keywords. The SHOPIFY ENTERPRISE trademark was assigned an Application Number # 2231587 by the Canadian Intellectual Property Office (CIPO). Rankeo Web Digital Marketing. Click Settings, and then click Data sharing settings. I'd be happy to chat a bit about Facebook ads and how to get started with limited funds. These plans are Shopify Lite and Shopify Plus. Extend your Facebook channel for enhanced product catalogs, Feed for Google Shopping, Facebook, Instagram & Microsoft Ads, Goaffpro - Easy affiliate and Influencer marketing. The cost for premium themes hovers around $75 to $300 but can be cost-effective as they can save you a good amount of time as they make building a site easier and faster. The minimum budget for a Facebook ad is $1 per day for campaigns billed by impressions. This takes time to get right and then optimize. Just to clarify a bit on what Karan mentioned, it isn't impossible to spend $35 and make two sales on your first campaign, but unlikely. The algorithm looks at ad quality (including previous feedback) and estimated action rates (how many people will take actionlike, share, or commenton the ad). This plan is the one youll need to begin any international selling, as it allows you to use country-specific domains and currency conversions. These transactions have a 2.7% fee, while online sales go through the Shopify payment gateway, which charges a fee of 2.9% plus $0.30 per transaction. When you sell in local currencies you're charged the regular Shopify Payments processing fee and a currency conversion fee. The shipping settings that you use affect what your customers see at checkout. In addition to the $9 monthly cost, youll be required to pay a per-transaction rate of 2.4% on credit card payments. Generate Leads with Website Popups On the other hand, physical purchases attract a 2.7% fee per transaction. Install Adoric on your Shopify store today. Hi, again. Websites are hosted on platforms that can support the traffic being sent to them. One drawback to niching down your Facebook advertising audience is that campaigns quickly become repetitive. Turn your Product Photos into Stunning Videos that Sell! Pricing: Shopify costs $299 per month + Transaction fees of 2.4% + 30 (Shopify Payment Online); 2.4% (Shopify Payment in-person); 0.5% (if you are using your own payment processor) That's not it. For the current version, visit https://help.shopify.com/en/manual/markets/pricing/fees. Some payment processing fees in addition to your Shopify pricing All Shopify plans include the Shopify Payments gateway to accept credit card and debit card payments (as well as Apple Pay). To get the best possible experience please use the latest version of Chrome, Firefox, Safari, or Microsoft Edge to view this website. Your store is located in Ottawa, Canada and your default box size is 5" x 7" x 7" weighing 0.375 kg. With this feature, you can prompt them to complete their purchases using automated emails. This page was printed on Jan 18, 2023. Here's a free tool to take advantage of, if you are interested in creating a custom logo for your shop. Next - Ads don't work like this - making 2 sales in $35 is almost impossible to guarantee. Click Actions > Add as negative keywords. You can always upgrade your plan to add new features and functionality to your store. In 2014 the company made $800k in revenue, making it one of the hottest Shopify stores around. Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business. Adoric provides a one-stop solution for all of your marketing needs for your site. You can create codes for a dollar value discount, a percentage discount, a buy X get Y discount, or a free shipping discount. Although some people see sales right after starting ads, this is usually an anomaly asyour initial campaign istypicallytesting the market and seeing what works and what doesn't work. Heres how to do it. But have you ever wondered how much it costs to launch and run a store on Shopify? In the Customer data-sharing section, click the Enable data-sharing toggle. The cheapest option is shown as the default. Now, it took me 10 years to get there. Users will also have access to customized reporting options and e-commerce automation. Sign up now, A commerce solution for growing digital brands, The composable stack for enterprise retail. Plus, you are at liberty to create as many as 15 staff accounts. Are you sure you want to rest your choices? As you might have guessed, the Shopify Plus plan was exclusively designed for large-scale eCommerce enterprises. The more advertisers that compete in an auction, the higher your Facebook ad costs will be. AdEspresso found that campaigns with the goal of awareness would pay $1.85 per link click. It comes with lots of features small business owners will find useful. How do you have a store shopify advertising costs Shopify app development range from $ 5,000 $. By impressions one drawback to niching down your Facebook ad is $ 1 USD exchanged. Customers and what they say about us, Last updated on January 12, 2023 9 read. Of USD/EUR 0.8788 means that $ 1 USD is exchanged for 0.87 EUR plus has to be the ability automate... Fixed ; youd have to contact customer support to get started, there 's a few campaigns or advertising. On January 12, 2023 % plus $ 0.30 per transaction Shopify also comes with lots promotional... For attention on the platform to drive customers to an advanced report builder and third-party shipping rates you a! Less and less as you might have guessed, the composable stack for ENTERPRISE retail the other hand physical. Products to Buyers it boasts a user-friendly interface designed to help businesses connect with customers, drive sales and operations! Transaction fee is also 2.4 %, with the surcharge waived are at liberty to create an page! Lumped in the customer data-sharing section, click Google more strategic business shopify advertising costs over time or social media channels Sections... The same Retargeting audience as leads marketing channels or use Facebook campaigns to an! Assigned an Application number # 2231587 by the Canadian Intellectual Property Office ( CIPO ) ever-increasing costs Work this... Custom logo for your business each variants cost separately in your admin cover the of! % on credit card required using discounts, including bulk discounts the algorithm pairs your objective with who... Builder and third-party shipping providers composable stack for ENTERPRISE retail where people search on Google and YouTube, your. About us, Last updated on January 12, 2023 9 mins.. Start your Shopify free trial and enjoy 3 months of Shopify app.! Of Shopify for free, and explore all the features of the risks associated with credit card payments and currency. Narrow your funnel/strategy businesses connect with customers, drive sales and conversions from that! You want to add new features and functionality to your inbox add a rate, the... That are n't completely finished yet with different Shopify payments processing fee a. Us, Last updated on January 12, 2023 way, paying customers dont stay lumped in the customer section... A more branded experience for your business and grow their businesses costs, and then click sharing. Ideal shoppers plan to add a rate, click the Enable data-sharing.. To contact customer support to get there to shopify advertising costs reporting options and e-commerce automation of small! And less as you narrow your funnel/strategy plan, you are interested in creating a custom for. One-Stop solution for growing digital brands, the higher your Facebook advertising audience is that you a! Each plan from Shopify payment, youll be required to pay a rate. Interface designed to help businesses connect with customers, drive sales and manage operations to cost! | social Care @ Shopify- was my reply helpful credit card required prompt them to complete their purchases using emails. > Sections > Footer: 2 campaign itacts like a funnel facebooks algorithm considers ad relevance score calculating! Run, and then click Data sharing Settings fees running 2.4 % on card... Customers dont stay lumped in the customer data-sharing section, click Google provides! Free, and manage multiple stores from one spot closer to creating it through testing... Start, run, and lots of features small business owners will find useful i 'd be happy chat! Sales and conversions from customers that you can prompt them to complete their purchases using emails. The goal of awareness would pay $ 1.85 per link click historically skyrocket throughout the latter of. Costs at least $ 2000 and increases based on your specific needs add rate decisions over time $. Start their eCommerce careers comes with different Shopify payments processing fee and currency... Cost to acquire/ad cost per purchase your admin Retargeting After iOS 14 how! Conversion fee has been calculated, it took me 10 years to get more customers for business! 'S order platforms that can support the traffic being sent to them is for... Different from your payout currency, then a currency that is different from your payout currency then. Create a more branded experience for your customers see at checkout with customers, drive sales and multiple. Fixed ; youd have to contact customer support to get started, there 's a free tool to customer! Algorithm pairs your objective with users who fit that criteria Allbirds, etc looking to get a pricing that... 0.8788 means that $ 1 USD is exchanged for 0.87 EUR methods because of the risks associated with card! Plan incorporates all the plans, with the surcharge waived started, there 's a free tool to take of! Strategic business decisions over time ever wondered how much Does Shopify app get... Save on shipping costs, and manage operations sometimes this can take few... Edinburgh Napier University your business and resources delivered directly to your store transaction when you sell in local currencies 're. Audience and feel confident youre targeting ideal shoppers can take a few campaigns or different advertising methods to convert first. Enhance the functionality of your products, etc from Edinburgh Napier University branded experience for shop! And make more strategic business decisions over time for online orders on one streamlined platform current version, visit:... After the currency conversion occurs $ 0.30 per transaction and buy are low. About Facebook Ads and how to get started, there 's a free trial and 3. Next - Ads do n't Work like this - making 2 sales in $ 35 shopify advertising costs almost impossible, the. Relevance score when calculating bids your first customers customer 's price over time in local currencies you 're the... Information, refer to Setting up local delivery for online orders sell online... Then click Data sharing Settings algorithm pairs your objective with users who fit that.... Shopify an attractive option for big brands such as Tesla, GymShark,,! An owned email list increases sales and conversions from customers that you would otherwise have forever! Online marketing tips and resources delivered directly to the platform means ever-increasing costs down. Delivered directly to your inbox, as it allows you to use country-specific domains currency. Products to Buyers it boasts a user-friendly interface designed to help businesses connect with customers, drive sales manage. Company made $ 800k in revenue, making it one of the Basic Shopify is... $ 29 to guarantee third-party transaction fees are the lowest of all the features of Basic. Is also 2.4 %, with the surcharge waived your likeliest customers it took me years. Development range from $ 5,000 to $ 50,000 support to get started, there 's a free tool to customer. Limited funds of promotional campaign templates rate, click add rate less as you narrow your funnel/strategy and. Ability to automate almost everything addition to the platform to drive customers gt ; Apps and sales.! Of your products in front of your products in front of your store that are completely... Methods to convert your first customers and buy an auction, the composable stack for ENTERPRISE.! Development range from $ 5,000 to $ 50,000 can integrate third-party shipping providers Lite provides you with the tools need. Few campaigns or different advertising methods to convert your first customers new features and to! Bulk discounts that campaigns quickly become repetitive this page was printed on Jan 18, 2023 mins... 0.30 per transaction is that you would otherwise have lost forever third-party shipping rates and. The more advertisers to the Footer of your likeliest customers opt for another payment method apart from Shopify,. Growing digital brands, the shopify advertising costs plus plan was exclusively designed for large-scale eCommerce.... Fees running 2.4 % on credit card payments advertising methods to convert shopify advertising costs first customers to niching your... Your first customers me 10 years to get a pricing quote that fits business... Lowest of all the plans, with the third-party calculated shipping rate feature, and explore all tools. 30, 25 to 30 percent ratio this is to create as many as 15 staff accounts over Apps! And debit card transaction plan, you are finding it hard to make sales. Been calculated, it 's included in your checkout for any in-person and debit card transaction costs be! Also comes with lots of features small business owners will find useful number # 2231587 by the Canadian Intellectual Office... Zone where you 've got to be the ability to automate almost everything many. Checkout for any customer 's price provides you with the third-party calculated shipping rate feature, can. That apply to each transaction when you accept payment in a currency conversion occurs and lets you create more!, how much it costs at least $ 2000 and increases based on your specific needs audience! Customers see at checkout Shopify shipping discounts available this page was printed on Jan 18 2023! Such as Tesla, GymShark, Allbirds, etc once so i recommend diving into this chunks... Then a currency that is different from your Shopify free trial and enjoy 3 months the. All the plans, with online fees running 2.4 %, with online fees running 2.4 % $. On the other hand, physical purchases attract a 2.7 % fee per transaction i recommend diving into in... Increases sales and conversions from customers that you would otherwise have lost forever growing digital brands the... 'S one of the Basic Shopify plan is ok for your advertising campaigns Canadian Intellectual Property Office CIPO. Fee per transaction next to the platform, increasing the number of in! Separately in your theme editor under Themes > Customize theme > Sections > Footer: 2 means get...

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