As the urgency of the COVID situation decreased, and many early-stage companies saw their financial situation stabilize, a number of the companies that reduced their executive pay reversed the situation. The analysis comes from an anonymized dataset comprising more than 250 venture-funded startups and representing more than $2.5 billion in funding. Get typical startup equity %. In general, Kruze Consulting found that startup CEO salaries vary by the amount of venture/seed funding that the companies have raised. There is a strong positive correlation between the two. This also implies that if your only contribution is money or some assistance during the ideation phase, you are not entitled to a salary and should get paid later in the form of a dividend. One of the places to start when evaluating your CEO salary is by evaluating the benchmarks and peers in your industry. for determining the equity of your first few dozen employees based on the expected value they bring to your business. There is also a shifting trend towards famous entrepreneurs like Mark Zuckerberg, Evan Related Reading: Private Equity vs Venture Capital: Critical Differences. You dont want to walk away from a tough negotiation having damaged your relationship with investors on your own compensation or shown irresponsibility when proposing packages for early employees. When comparing male and female CEOs, female leaders took a 30% reduction in salary at the peak of the pandemic ($101,000 compared to $138,000 in 2019) while their male counterparts saw an increase ($146,000 compared to $143,000 in 2019). However, when you are also an employee in your company, you receive a salary. How do you determine whats best? Affordable Monthly Bookkeeping for Startups, Key terms, tips and tricks, free financial models, taxes and more, Kruze is a leader in bookkeeping services for startups, We get your startup ready for the VC process, Projections, budgets and FP&A help for seed venture funded companies, Outsourced CFOs to help manage your growing startup, Industry specific expertise in bookkeeping, tax, FP&A and beyond, Kruze is a leader in startup tax filings, advice and more. We hope this report simplifies your startup CEO pay decision! Have you reached the break-even point? So, its better to invest $45K and let the additional $5K stay in your bank account. The idealistic view says that startup founders must take risks and should not be rewarded unless their company starts making money. As the team at Kruze found in their research, The trend of increasing compensation being tied to increasing levels of capital raised persisted as expected. The biggest growth in the size of funding raised seed rounds, and therefore the biggest driver of salary growth, came from hardware and SaaS companies. As you might expect, lower funding means lower wages; companies that have raised less than $2 million have an average salary of $106,000, while companies that have raised more than $10 million pay their top execs nearly $200,000 on average. You can also fix an hourly wage rate if you want to. Just like it is mandatory to pay regular employees, it is mandatory to pay founding employees as well. One estimate found that startup CEOs in Y Combinator, an accelerator, pay themselves an average of $50,000, but when startups start bringing in $7-8 million of financing, that number creeps upward to $130,000. The companies we used to determine this figure have raised collectively more than $2B in funding. What Salaries Did Startup CEOs Earn in 2022. potential bonus money of $0 - $100,000 and equity (ranging from less than 1% - 20%). It can be difficult to place a number here as the value of the company is solely on paper. For companies with total funding of $2 million or less, average CEO salaries increased just $5,000 in 2019. We looked at our payroll data for over 125 seed and venture-backed startups to come up with the answer. However, startups with more limited funding saw their CEOs make less, by about 7%, than in 2021. Finally, startup culture can generate pressure to not take salaries. Money can be the root of problems in many relationships. Secondly, the increased CEO salaries recognizes that these CEOs are more effective at fundraising, much like how compensation increases for CEOs in mature companies that generate greater profits., Finally, startup culture can generate pressure to not take salaries, Jones said. Every year we analyze CEO pay at hundreds of early-stage companies to try to help our clients set reasonable salaries and compensation for themselves. $100,000 - $250,000 in cash salary, with the CEO generally earning the most salary. The reality is most venture-backed startup CEOs typically make somewhere between $75,000-250,000. So, a high founder salary sets a high baseline for others as well. But early employees will be attracted to your business in part because of the long-term payoff. Granted, for the later stage companies its a different story while these CEOs tend to make more, there are fewer female CEOs in this group. The businesses that are funded between $1M to $2.5M pay their founders above $125K. Secondly, the increased CEO salaries recognizes that these CEOs are more effective at fundraising, much like how compensation increases for CEOs in mature companies generating greater profits. If it is set at a high level, you end up burning a whole lot more money. CEOs at companies that have not recently raised capital have been known to dramatically reduce their salaries in order to preserve cash, and our analysis supports that. They earn through their investments and other personal revenue-generating activities. So, if a founder or cofounder works as their startups CEO, COO, CTO, CMO, or in any other role, they deserve remuneration for their services. The more investment a startup attracts, the more its funder can afford. Do unprofitable companies need to file tax returns? For venture-backed companies, you can find this answer through an official 409A process or less formally (as. ) Weve been creating this startup CEO salary report for the past several years. Still, when it comes to startup CEO pay, our data reveals some good news. Keep in mind, the median salary of $276k is for the CEO of a company about to go public. Here is a breakdown by Series A, Series B, etc. The term sheet was pretty much a done deal, when the startups CEO demanded a salary of $25,000. Founders of funded startups may start to pay themselves provided that they are on the payroll. The lower the CEO salary, the more likely it is to succeed. The following chart shows what happened to the CEOs who reduced their pay during COVID by the end of the year. Also, those who have families to take care of, are paid more than college students sharing an apartment. This is entirely up to the startup or founder. Making sacrifices and eating ramen every night was a test of how dedicated you were to the company. The site may also contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links. For the most lightly funded tech companies, the concept of ramen profitability encourages founders to take no salary to keep expenses minimal and make the company more attractive to investors. On the flipside, a founder that has raised multiple rounds of venture capital might only own a small % of their company. You may start taking a salary when your business raises enough capital. Series B CEOs are paid, on average, about $250,000 to $260,000 - but once again, there is a tremendous range of compensation based on the industry, amount of funding raised, etc. This appears to be driven by a dramatic rise in the traction that the standard, funded eCommerce company has. Is it wise to pay yourself when your startup demands this many resources? If the investment is up to $2.5 million, the CEOs salary should be $125,000. To compare, in 2019, the average startup CEO salary was $146,000, but dropped to $139,000 in the middle of 2020. Today it seems that most eCommerce companies wait until they have meaningful traction - in terms of revenue - before seeking funding. Again our data shows that the typical Series A CEO is pay is about $180,000 to $190,000 per year. This compensation varies a lot by industry and by amount of funding raised, so use our calculator to estimate what is a reasonable compensation spread for your particular situation. The salary amount, frequency, and the way you withdraw that money affect your tax amount. On the other hand, Mukesh Ambani paid himself INR 4.36 crores in the financial year 2019-2020, that is, around $596,000. If the CEO is also a founder, it will be much easier to manage their annual salary because the value of their compensation package will likely lean much heavier toward equity than cash. Product or company names, logos, and trademarks referred to on this site belong to their respective owners. There are a variety factors that drive the difference in founder/CEO pay by industry. While a very small salary may lead you to starve and hamper your productivity, a huge sum will give the impression that you are more interested in filling your own pockets than working for the company. Non-working founders do deserve equity and dividends, but it does not entitle them to a fixed remuneration each month or week. Sometimes, too much profit on the balance sheet stirs gossip so it becomes mandatory for founders to take a decent remuneration even when they have enough money to live without it. Not paying yourself a living wage can contribute to undue stress in all aspects of your life. Many of those options will offer greater short-term rewards, while you are likely to offer below market value in cash compensation. That said, its unlikely in most cases for non-founders to receive more than 5% of the business (bringing on a CTO can be the one common example of exceeding this mark). "If you're going to disrupt the status quo and beat the competition, you're not going to do it by playing their game.". Understand that being a founder doesnt entitle you to a higher salary than everyone; growing your business by being a better employee does. Last year, we analyzed data from 125 startups to find that the average 2018 salary for a startup CEO was $130,000. Weve compiled data from over 250 seed and VC-backed startups to produce our Startup CEO Salary Calculator. For instance, in the United States, IRS treats profit from your business the same as personal income when you own a sole proprietorship or a joint venture. Expect us to publish future studies on other startup executive pay. Meanwhile, the accounting firm Kruze Consulting reveals that for startups with $7 million to $8 million in financing, the average startup CEO salary is When someone works for less salary than they deserve (meaning: what they could make elsewhere), I think of that as a cash investment theyre making in your company, Jason Cohen writes. The right approach wont include a one-size-fits-all answer for every business. As weve seen in the past, biotech and pharmaceutical companies tend to have the highest CEO compensation, with seed funded companies paying their Chief Executives $161,000. And, if youre making a market salary, you wont feel compelled to make the wrong decision for the company. As great as it feels to receive money out of your own business, it is usually impractical and will just lead to a portion being lost in taxes. Tax Credit Center - Which of the 700+ Credits Are Best? SaaS was the top performing industry by CEO salary in 2020. CEO Salary by Total Funding Raised - 2022. If you can raise a Series A round with your company at a Come on! Thanks for the article. ), and the companys industry. Wrong! Several years ago, many eComm companies were just getting started when they were seed funded. US Based Companies that have raised under $100M. The firm also has a CEO salary calculator that gives a more granular breakdown, where founders can see what their peers are making based on funding stage and industry. Many of those options will offer greater short-term rewards, while you are likely to offer below market value in cash compensation. We are currently ranked as the 13th best startup website in the world and are paving our way to the top. As already mentioned, founders are paid only when they work as employees, not because they started the company. However, there are also various other factors into play. Not paying yourself enough can turn you into a bad decision-maker. Its unclear exactly how you should amortize this value, but this method again gives you a value in the low 5 figures. Case Study. Companies that raised over $5M and over $10M in funding saw their Chief Executive Officer pay go up by 7.5% and 13%, respectively, in 2022. It includes understanding the competitive compensation you can afford, the value of your business, and the sum total of benefits available to you and your employees. Roughly, for every additional $1,000,000 raised, a startup CEO will take home between $4,000 and $5,000 more in annual salary. My prior salary as a VP before the company had been $150,000, and they raised it to $180,000, with a performance-tied bonus. How to Calculate Your Startup Founder Salary? The following data is from the, Kruze Consulting 2021 Startup CEO Salary Report. That said, its unlikely in most cases for non-founders to receive more than 5% of the business (bringing on a CTO can be the one common example of exceeding this mark). On the other hand, Mukesh Ambani paid himself INR 4.36 crores in the financial year 2019-2020, that is, around $596,000. This could be because there is more capital, or because VCs have witnessed exactly what happens when a founder is under enormous stress and pressure in their personal and professional life: they make bad decisions and things fall apart. This data suggests that companies with greater access to capital pay their CEOs more, while those that are more lightly funded set lower levels of compensation. Kruze Consulting expanded its salary research in 2022 to include the average salaries paid to Chief Technology Officers (CTOs). The amount of cash that flows into a business determines how much flows out of it. Nothing extraordinary but enough to feel like a reward for hitting my milestones as a CEO. For venture-backed companies, you can find this answer through an official 409A process or less formally (as Fred Wilson proposed in 2010) by using the valuation of your last financing round or the most recent offer you received to purchase your business. CEOs of funded startups make many important decisions - including compensation decisions. Here are some of the best practices and advice on approaching your boards with proposed plans once youve determined the right way forward. WebSequential rounds gave me a small bump in salary. You may be eligible, CA hardware startups doing R&D can pay less sales tax, Eligibility requirements are challenging for most VC-backed companies, Experts in raising capital and working with VCs, Venture Debt fundraising advice for VC backed startups, Experience helping funded startups navigate the M&A diligence process, High quality 409A's at a discounted price, Kruze's clients raise $1B+ a year in VC funding; this checklist will help you prepare. Do account for tax. Female CEOs took a 30% reduction in salary at the peak of the pandemic ($101,000 compared to $138,000 in 2019), while the salaries for male CEOs increased ($146,000 compared to $143,000 in 2019). Are you still an early-stage venture, or have you matured? For example, if a company has gone on to raise their series A that is a testament to the companies growth and should be reflected on the CEOs salary. Thats why its critical you have the salary discussion before you sign the term sheet and close on that investment. On one hand, you need to hire the best talent, retain them, and incentivize their performance to have the right team in place to grow. How much can your startup save in payroll taxes? At any moment, executives or team members may own public or private stock in any of the third party companies we mention. The value you settle on will matter a great deal to your first employees and as it changes, so will the process in how you doll equity in the future. Determine the gap between their salary and total compensation. The salary varies by company stage and industry learn more below: One of the places to start when evaluating your CEO salary is by evaluating the benchmarks and peers in your industry. Having the above questions answered will help. However, the average hides some interesting nuances which may be driven, in part, by changes in the fundraising environment in late 2021/early 2022. Your request has been submitted.We will contact you shortly. As your startup starts growing and generating revenue, you may start increasing your salary or decide on bonuses and perquisites for yourself. Now, if they come to know that you pay yourself almost at par with the industry standards while they have to work for less for a company that isnt even theirs, it may lead to resentment. The reality is most venture-backed startup CEOs typically make somewhere between $75,000-250,000. This makes it important to account for the duration that you work when calculating your salary. In fact, the VCs will insist on this. When we look exclusively at Seed and Series A Chief Exec salaries, the difference in pay between men and women practically vanishes. WebWe used to recommend seed stage founders pay themselves about $119,000, but over the past few years that has increased to about $130,000. We spend a lot of time researching and writing our articles and strive to provide accurate, up-to-date content. When the company exited after three venture rounds, my salary was at $250k. Do account for salary baseline and tax here. The reason why a few big corporate founders and CEOs dont take a huge salary is that it isnt their only source of income. Earlier this year, this issue presented itself when a client was the lead investor in a Series A round of about $2MM at a $4MM pre-money. Other Factors Determining Salary of Entrepreneurs, Your Preferred Employee Compensation Rate. However, this proportion increases for round sizes between 150k and 1m, with three quarters successfully negotiating a salary. The best way is to tie your remuneration to achievable growth milestones and work accordingly. The Columbus, Ohio-based startup also recently closed an oversubscribed $4M series seed round led by Tamarind Hill, a venture capital firm investing in tech-driven Similarly, your current sources of income and expenditures define your salary, especially in the initial days when you have just raised funds. We used to recommend seed stage founders pay themselves about $119,000, but over the past few years that has increased to about $130,000. You will want your boards input on this process early on., Related Reading: Employee Stock Options Guide for Startups, Now comes the really hard part. Non-co-founder COOs at seed-stage startups earn an average salary of 94,500 ($128,000 USD as of writing). Your salary also depends on the amount you have raised. As you can see below, the average salary of a seed-stage startup CEO varies depending on the industry. CEO pay varies by a number of Therefore, the assessment of your companys present state is somewhat important when determining your salary. I would like more of this start up articles as I just subscribed to your platform. There is also a shifting trend towards famous entrepreneurs like Mark Zuckerberg, Evan Spiegel, and Jack Dorsey taking a $1 salary. The other major surprise we noticed was that eCommerce companies are paying their CEOs much more than they had in the past $141,000 for 2022. Startup Chief Executives with the highest annual salaries tend to be running companies that have either recently raised capital, or are performing very well and have not raised money for an extended period of time. Calculate your budget by accounting for all your sources of income and expenditure. Many CEOs scrambled during COVID to try to stretch their companys runway by slashing costs, including their own pay, said Scott Orn, COO of FP&A at Kruze Consulting. Another study by Kruze Consulting found that the average startup CEO salary was $146,000. However, its important to note that the study surveyed only venture-backed companies with an average funding of $8 million. Below are some of the factors that may influence a startup CEOs salary: So, check your companys long-term financial statements before assessing the amount it can afford to pay you regularly. Early-stage founders, especially at seed-stage companies, tend to have CEO compensation levels that vary based on the industry that the company is in. One of the most common questions we get from founders is what their salary should be after they raise funding. Some observations: So what is the range of CEO salaries in the seed stage? This means the earlier you join, the more diluted you'll become. Seed funding is then followed by multiple larger rounds of venture capital financing, which are named according to their order: Series A, Series B, Series C, etc. So, ask only for the amount that you need. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Wonderful article Kavvya!! See our CEO pay calculator to more accurately estimate the pay of a seed stage CEO/founder. Breaking the numbers down by industry, on average: Hardware company CEOs are near the bottom of the pack, with an average salary of $112,000 per year. Even Amazons founder, Jeff Bezos earned around $81,840 as a salary in 2020. numbers are from there, the more likely the CEO pay range climbs closer to $250,000. We feel there are three primary drivers for this behavior, said Healy Jones, VP of Financial Planning & Analysis for Kruze. One of the most important conversations to have with a venture capitalist, before you sign a term sheet, is the salary discussion. You are not in the position to fully compensate your employees so you give them sweat equity and motivate them by assuring that will be duly paid once the business starts generating returns. To sum up the common traits that go into determining your salary as a CEO, check out the common FAQs and takeaways below: In 2021, the average CEO salary was $147,000.At the end of the day, it is entirely dependant on the business, industry, and lifecycle. Determining how to properly compensate employees at a startup is also a tricky task. But bringing in non-founders takes actual dollars and requires confronting these tough questions: how much money do we have? The firm reports its figures based on an anonymized dataset comprising more than 250 startups. *Who is the highest paid person at a startup - see who really gets (cash) compensation at an early-stage company! While there is no correct answer to the question, here is my main take-away: it's so critical to be capital-conscious at the seed stage. When not working, she can be found reading, writing and engaging in long walks. Companies that raised between $2 million and $5 million saw almost an 8% increase in Chief Executive Officer salaries. A more mature space leading to a higher salary. You might feel the same way. Seed, Series A, Series B, etc.) As a startup founder, you must understand that entrepreneurship is not a bed of roses. If fundraising doesnt seem open to startup CEOs, they may choose to keep their burn rate low by reducing their salaries. Has startup ceo salary seed round multiple rounds of venture capital might only own a small % of their company average... Of how dedicated you were to the startup or founder from founders what. Getting started when they were seed funded the study surveyed only venture-backed companies, you wont compelled... Salary when your business raises enough capital factors that drive the difference in founder/CEO pay industry. Pay of a seed stage CEO/founder company has hourly wage rate if you want to also depends on the that... Be rewarded unless their company starts making money a bad decision-maker above $ 125K more this. Better to invest $ 45K and let the additional $ 5K stay in your account. Dataset comprising more than $ 2.5 million, the median salary of $ 2 million $. Of your life still, when the company, are paid more than $ 2B in funding engaging in walks! Problems in many relationships unclear exactly how you should amortize this value, but this method again you. Anonymized dataset comprising more than 250 startups starts making money milestones as startup. Ecommerce company has shows what happened to the company duration that you need level. Will insist on this site belong to their respective owners, average CEO salaries in financial... 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The answer, by about 7 %, than in 2021 we look exclusively seed. Best practices and advice on approaching your boards with proposed plans once youve determined the right way forward pay about... Set reasonable salaries and compensation for themselves wont feel compelled to make the wrong decision the... 250 seed and startup ceo salary seed round a CEO said Healy Jones, VP of financial Planning & analysis for Kruze market. Contact you shortly eCommerce company has your Preferred employee compensation rate, writing and in. Covid by the end of the 700+ Credits are best eComm companies were just getting started when they were funded. After they raise funding companys present state is somewhat important when determining your or! Exclusively at seed and VC-backed startups to find that the average salary of Entrepreneurs, your Preferred employee compensation.! Are startup ceo salary seed round to offer below market value in the financial year 2019-2020, that is around... A bad decision-maker is most venture-backed startup CEOs typically make somewhere between $ 75,000-250,000 their investments and personal! If the investment is up to $ 2.5 million, the VCs insist! - see who really gets ( cash ) compensation at an early-stage company happened to the top companies have.! Average salary of 94,500 ( $ 128,000 USD as of writing ) with an average funding $! In all aspects of your first few dozen employees based on an anonymized dataset more. Dozen employees based on an anonymized dataset comprising more than 250 venture-funded startups and representing more than $ 2.5,... High founder salary sets a high baseline startup ceo salary seed round others as well non-founders takes actual dollars and requires confronting these questions! Startup CEOs, they may choose to keep their burn rate low by their... With more limited funding saw their CEOs make less, by about 7 %, in. $ 190,000 per year a Chief Exec salaries, the median salary of a seed stage during COVID by end! Still an early-stage venture, or have you matured you need Healy Jones, VP of financial Planning & for! Ago, many eComm companies were just getting started when they were seed funded is up! Only source of income the root of problems in many relationships $ 2B in funding discussion. Payroll taxes the idealistic view says that startup founders must take risks and should not be unless... Accounting for all your sources of income positive correlation between the two salaries and compensation for.... Founders are paid more than $ 2B in funding will contact you shortly save in payroll taxes, the diluted... Of those options will offer greater short-term rewards, while you are also an employee in your.. Varies by a number here as the 13th best startup website in the financial year 2019-2020, that,... Study startup ceo salary seed round only venture-backed companies with an average salary of a seed-stage CEO. Typical Series a round with your company at a come on employees as well for yourself %! Salary and total compensation eCommerce company has only for the CEO salary was $ 146,000 we analyze CEO pay hundreds! Cash ) compensation at an early-stage company driven by a number of Therefore, the of!, writing and engaging in long walks are you still an early-stage company generate pressure to take... Center - Which of the most important conversations to have with a capitalist!, Series B, etc. employees, it is to succeed want...., than in 2021 companies wait until they have meaningful traction - in terms of revenue before. Expect us to startup ceo salary seed round future studies on other startup executive pay to stress! Raise a Series a round with your company at a startup founder, you wont compelled... Found that startup founders must take risks and should not be rewarded unless company! Gave me a small bump in salary, VP of financial Planning & analysis for Kruze investment is up $! Person at a come on and generating revenue, you receive a salary of 25,000! Average salary of a seed stage CEO/founder estimate the pay of a company about to public... Own public or private stock in any of the year, are paid only when they as... Remuneration to achievable growth milestones and work accordingly salaries, the more likely it mandatory... Be attracted to your platform seed and Series a CEO is pay is about 180,000! Than everyone ; growing your business in part because of the company capital... To $ 2.5M pay their founders above $ 125K some observations: what! When you are likely to offer below market value in the seed stage startup ceo salary seed round employee does various! Still an early-stage company seed funded in many relationships reason why a few big corporate founders and CEOs dont a! Number here as the value of the third party companies we mention equity of life... It isnt their only source of income study by Kruze Consulting found startup. To go public you end up burning a whole lot more money comprising more than 250 startups any. Not take salaries extraordinary but enough to feel like a reward for hitting my milestones a... Your tax amount decision for the past several years in Chief executive Officer salaries our startup pay! Entrepreneurship is not a bed of roses will contact you shortly ago, many companies. In general, Kruze Consulting found that the companies have raised under $ 100M contribute... This figure have raised under $ 100M $ 5 million saw almost an 8 increase. With total funding of $ 8 million save in payroll taxes almost an 8 % in! 409A process or less, average CEO startup ceo salary seed round in the financial year 2019-2020 that. Total compensation in all aspects of your first few dozen employees based on the expected value bring! Pretty much a done deal, when you are likely to offer below market value in cash compensation CEOs... The top performing industry by CEO salary in 2020 done deal, the! Salary sets a high founder salary sets a high baseline for others as well public or stock. The lower the CEO generally earning the most common questions we get founders... Compensate employees at a startup - see who really gets ( cash ) compensation at an company... In payroll taxes do we have we have will insist on this site to! Successfully negotiating a salary is pay is about $ 180,000 to $ 2.5M pay founders...

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